How to Place a Successful Personal Ad

personals ad

Although full online dating sites have become more popular, there are still a number of places where you can find and place personal ads. Placing a personal ad is easy. You just need a little know-how for finding the best sites and using the right lingo.

Find a Site to Place Your Personal Ad

Where you place your ad is as important as what you write. Go to the site and check out the profiles of the people that are there. Decide if you prefer profiles to have photos or if you're willing to post and answer an ad that doesn't have a photo. Sites with photos are more common than sites without. A few places you may want to try include:

  • provides a lot of information up front, including the members' demographic information (age, ethnicity, location), descriptive information (education, profession, children, drug/alcohol use), and a self-written description. Free Personal Classifieds also allows you to search for special interests such as age, race, hair color, body type.
  • Match Doctor provides all of the information as Free Personal Classifieds, but offers one unique element that most sites don't. Match Doctor offers forums and blogs for members to interact in. This allows multiple members to interact on several different forums or blog about topics that interest them. This may be a great alternative to those who are hesitant to talk to another member one-on-one.
  • Book of Matches allows users to show basic information and a picture. Members have the opportunity to answer questions about themselves, but there is no place to write a self-description.
  • Free Date Hook Up specifically stresses dating for all races, ages and religions. The site also has forums so members can talk about different subjects.

Sign Up

All the sites are a little different but they all require you to sign up and make an account. To make an account, you must create a username and password, as well as provide a valid email. Put a little thought into your username as this is the name people will see when looking at your profile. Make sure your username portrays what you want it to. Some sites also require you to provide additional information, such as:

  • Gender
  • Birthdate
  • Zip code
  • The gender you'd like to meet
  • The age range of the person you'd like to meet
  • The type of relationship you are seeking (friendship, dating, long-term)
  • Your profession
  • Your religion
  • Your educational level
  • If you want children

Photo Sites

Photo sites allow you to write a brief description of yourself and upload one or more photos.

Write Your Description

Your description is going to be short, so make every word count. Things to focus on when writing your description include:

  • Focus on your strengths but be honest. There's no need to talk about all of your faults but don't exaggerate your strengths, either.
  • Talk about your hobbies. This gives people an idea of what you like to do and who you are.
  • Show who you are, rather than telling who you are. For example, if you like to have fun, write your description in a fun way.
  • Be honest about everything. If you meet in person, you don't want to have to confess anything you lied about.
  • Add whatever is the most important to you. This allows other people to see your priorities.

Upload a Photo (or Two)

Photo sites allow you to upload at least one photo. Make sure you pick a good one! This is the first impression you're going to make. Make sure your photo:

  • Shows you smiling - People respond more positively to people who are smiling.
  • Isn't blurry - People want to be able to see what you look like.
  • Is only of you - People don't want to guess which person in the photo is you.
  • Is a close-up of your face - Your face is what someone will look at most. However, if you can add more than one photo, add a full-body shot.

Non-Photo Sites

Placing an ad

There are also sites that don't use photos and are written in a more traditional personal ad style.

  • Classified Ads allows you to search by location. Even though photos aren't available on the initial page, if someone clicks on your ad, he will be directed to a larger personal profile that allows you to upload pictures and write a much longer self-description.
  • Craigslist is one of the most popular sites for advertising anything and one of the first to come to mind for many looking for personal ads. It's a 'must' in terms of getting your profile viewed.

Write Your Ad

When writing a personal ad for a non-photo site, you'll want to include the following information:

  • Your age
  • Your ethnicity
  • What you are looking for, including:
    • Age range
    • Ethnicity, (if relevant)
    • Any other characteristic that is important to you (For example: NS (non-smoker) a must!)
    • Any characteristic that's ok with you (For example: K (kids) ok)

Understand the Lingo

When writing (or reading) a personal ad, you'll need to understand the abbreviations frequently used. While there is a full list of acronyms that you'll want to know, below are a few examples:

  • S = Single
  • M = Married or Male - depending on the context
  • D = Divorced
  • F = Female
  • BI = Bisexual
  • G = Gay
  • L = Lesbian
  • W = White or Widowed - depending on the context
  • B = Black
  • H = Hispanic
  • A = Asian
  • J = Jewish
  • C = Christian or Catholic
  • P = Professional
  • NS = Non-smoking
  • ISO = In search of
  • LTR = Long-term relationship


  • SWF, 44, 5'8", 150, ISO SWM, 45-55 for LTR. (Single, white female, 44 years old, 5'8" tall, 150 lbs, in search of single, white male between the ages of 45 and 55 for long-term relationship.) Two teens, educated, professional, looking to make my life more exciting. Let's go eat Mexican or lay on a beach.
  • SBF, 25, 5'4", 125, ISO SM, 25-30, for F, poss dating. (Single, black female, 25 years old, 5'4" tall, 125 lbs. in search of single male between the ages of 25 and 30 for friendship, possibly dating.) In grad school, working, hard to find new friends. Love Dean Koontz and Stephen King. Wanna share a book and coffee?


Good, old-fashioned print personal ads are also available in magazines. Although some newspapers still print personal ads, it's pretty rare.

Choose the Magazine

If you're looking for a magazine personal ad, you'll have three options to choose from:

  • A local publication will increase the likelihood of meeting someone in your area. Look in local stores for free local magazines for an idea of what's available.
  • A nationwide publication will increase the likelihood of meeting someone but not necessarily in your area.
  • There are publications containing only personal ads catered toward different populations (for example, Christians, singles in certain areas, professionals, divorced, even vegetarians).

Place Your Ad

Once you choose the magazine, you'll want to place your ad. Print ads charge per word so consider your words carefully. To place an ad in a magazine, call the number in the classified section and dictate your ad over the phone. You may also be able to go to the magazine's website and type your ad exactly how you'd like it to appear.

Don't Discount Personal Ads

With the popularity of online dating sites, personal ads aren't the rage they were 15 years ago. However, don't count them out just yet. There are still thousands of sites and magazines running personal ads every day. They're quick, easy and many are free. Don't pass a personal ad by; you never know where you'll find your soul mate.

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How to Place a Successful Personal Ad